© Backroad Packers / Unsplash- Co-creation
- Direct sales
- Full transparency
- + 2 more paths
JK-Pathfinder · the book
56 paths to reconcile viability & impact.
A business strategy guide to make your business model more robust, more profitable and more virtuous.
Pre-order
Delivery October 2026
- strategic axes
- 7
- paths explored
- 56
- companies analysed
- 100+
The 21st century doesn’t only bring new challenges. It also opens new ways of doing business.
The business models inherited from the previous century are reaching their limits today. Pressure on resources, changing usages, societal expectations, new regulations, geopolitical tensions: the challenges are real, but they are not inevitable.
It may be the greatest entrepreneurial challenge of our time, but also a tremendous opportunity. Innovation is no longer only about launching new products. It invites us to explore new business models that durably reconcile economic viability and positive impact.
The good news? Pioneering companies show that concrete levers already exist to get there.
This book is for leaders, entrepreneurs, investors and innovation practitioners who want to stay one step ahead in a world in transition.
Contents
7 axes, 56 concrete paths.
Every path is illustrated with real cases, quantified results and directly actionable next steps.
© Backroad Packers / Unsplash
© Christopher Burns / Unsplash- Refurbishment
- Collection service
- Autonomous micro-distribution
- + 9 more paths
© Marcos Rivas / Unsplash- Subscription
- Incentive pricing
- + 6 more paths
© Nicolas Caetano / Unsplash- Inclusive employment
- Pre-fabrication
- Buy-back schemes
- + 10 more paths
© Michiel Annaert / Unsplash+- Local sourcing
- Franchise & networks
- + 3 more paths
© Jeremy Bishop / Unsplash- Pre-order
- Impact reinvesting
- + 5 more paths
© Ali Kazal / Unsplash- Cooperative
- Solidarity access
- + 4 more paths
A book enriched with 5 leading voices
Insider
Fancy a look inside?
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Enlarge100+ companies analysed
Pioneering, high-performing & virtuous companies.
A few brands featured in the book
“Thank you for this analysis. The most comprehensive I have read so far on our model and our various initiatives!”
“Thank you so much for this wonderful summary of our work with Necense! This is only the beginning of the adventure!”
Do these trajectories resonate? The book breaks down 100+ models, with real cases.
Pre-order
Delivery October 2026
Where to start?
Solutions to 6 major business challenges.
Innovation doesn’t stem solely from a technological gesture or a so-called “revolutionary” solution. It also serves very concrete strategic goals for the business: diversifying, capturing new growth engines, improving profitability, reducing certain dependencies, strengthening the robustness of the model…
In JK-Pathfinder, we offer a reading of the different paths in light of your business goals.
I’m looking to activate new growth engines and diversify my revenue
Problems addressed: Reliance on a single economic model, little or no recurring revenue, difficulty scaling without cost explosion, weak value capture over time.
Business benefits sought: Recurring, predictable revenue, monetising usage rather than volume, the ability to reach new segments by leveraging my existing assets, an improved financial trajectory.
I want to launch, validate and secure the potential of new offers
Problems addressed: Innovations disconnected from real usage, long development cycles, investments committed too early, low adoption of new offers.
Business benefits sought: Fine alignment with real usage, lower cost of failure, continuous validation of hypotheses, faster time from test to market, stronger customer relationships.
I want to improve profitability through better resource management
Problems addressed: Margin pressure, rising material and energy costs, dependence on volumes, poor control of hidden costs.
Business benefits sought: Higher unit margin, lower material and energy intensity, optimised asset usage, longer lifespan of products and infrastructure.
I want to reduce my critical dependencies and secure my operational execution
Problems addressed: Reliance on fragile supply chains, exposure to climate, geopolitical and logistical risks, lack of industrial and operational resilience.
Business benefits sought: Stronger operational robustness, better control of costs, lead times and quality, the ability to absorb shocks and secure value creation over time.
I want to build a competitive advantage through impact and my ecosystem
Problems addressed: Easily copied differentiation, price wars, weak or even hostile stakeholder attachment, difficulty defending a durable position.
Business benefits sought: Barriers to entry through higher created value and long-term alignment with customers, partners and territories. Improved customer acquisition performance, stronger strategic legitimacy and desirability of the model.
I want to make my model financeable, credible and steerable over time
Problems addressed: Difficulty raising funds or securing working capital, lack of clarity on performance and impact, loosely structured governance.
Business benefits sought: Alignment between economic performance, impact and governance, greater credibility with investors, the ability to steer the model over time and attract patient capital.
A deposit-return book
This book was designed with reuse in mind
To limit its footprint and spread its ideas, this book comes with a deposit. Thanks to our partnership with Recyclivre, your copy can be resold, re-read and keep circulating instead of gathering dust on a shelf.
How it works
You order the book. Its price, €30 incl. VAT, includes a €9 deposit.
Once read, you send it back to Recyclivre, with free drop-off at a pickup point or partner bookshop.
Recyclivre refunds your deposit at a fixed, guaranteed price (€9 incl. VAT) until 31 December 2026.
The book goes back on sale second-hand at €21 for a new reader. On every resale, 10% goes back to Junko to fund creation.
From 1 January 2027, the buy-back and resale prices will follow the second-hand market price, like any book resold on Recyclivre.
FAQ
Frequently asked questions.
Who is this book for?
Leaders, entrepreneurs, investors and innovation practitioners who want to make their business model more robust, more profitable and more virtuous. No prerequisites: every path is explained simply and illustrated with a real case.
What will I find in the book?
7 strategic axes and 56 paths of performance and impact, drawing on the analysis of 100+ companies. Every path is illustrated with real cases, quantified results and directly actionable next steps.
When will the book be available?
The book is coming up for pre-order on this site, with delivery planned for October. Join the waiting list to be the first to know when pre-orders open.
What is a deposit-return book?
A book whose price (€30) includes a €9 deposit, refunded if you send it back once read. The book then gets a second life through our partner Recyclivre instead of sitting on a shelf: a way of applying to the book itself the very paths it describes.
How does the deposit-return book work?
You order the book, you read it, then you choose: keep it, give it away, or send it back via Recyclivre (free drop-off at a pickup point). In that case, your €9 deposit is refunded and the book goes back on sale second-hand at €21. On every resale, 10% goes back to Junko. Returning it is never an obligation. Buy-back and resale prices are guaranteed until 31 December 2026, then follow the second-hand market price.
JK-Pathfinder · the book
Ready to explore your 56 paths?
Reserve your copy now and stay one step ahead.
Pre-order
Delivery October 2026