© Mads Schmidt Rasmussen / UnsplashActivate high-potential projects, business and impact.
Junko helps large groups activate and accelerate projects with strong business and impact potential.
You want to
Explore new growth drivers
Test an offer on a new market, assess a technology’s potential, frame or de-risk a strategic project.
Strengthen the robustness of your business model
Evolve the value proposition, pricing or economic model to boost attractiveness and profitability.
Accelerate scale-up
Organise the ramp-up: roadmap, resources, go-to-market.
Testimonials
We supported them, and they talk about us.
Jacques PiatInitiative Leader, Nazca
“Junko has been a precious partner in our exploration of the heavy-goods tyre maintenance world. Thanks to their exploration and field-testing methods, we maximised our learnings and de-risked several directions of our business model. Their entrepreneurial, analytical and pragmatic mindset allowed us to capture reliable signals in the field.”
Julien BourcerieHead of Mobility Engineering, Aximum
“Junko supported us at a pivotal moment for several business units we had just brought together, so that they could jointly find a growth driver to activate quickly. We came out of it with a strong bet on a tactical opportunity that combines the best of these two business units around mobility, digital and road equipment. The deliverable is above all the teams’ commitment to a shared project, and a clear formalisation of the value proposition of this strategic repositioning. I appreciated how on-point the Junko team was: they overlook no detail and build strong alignment, never seeking to please but to find the best path for the company.”
FAQ
Frequently asked questions.
Who do you work with?
With Innovation, Marketing and Strategy departments, as well as Intrapreneur programmes. We work alongside the teams driving high-potential projects, both business and impact.
Why does innovating on your business model matter?
Because performance no longer rests on the product alone, but on the value proposition, pricing, operating model and go-to-market. Evolving your business model secures profitability, opens new growth drivers and makes the company more resilient to change.
Do you offer training?
Yes. We run training sessions on business model innovation, for example: Circular Business Models, Pricing Strategy, or AI for Business & AI Prototyping. Each one is tailored to your teams and your challenges.
Do you build AI products?
We build products, with or without AI inside. AI is never an end in itself: we bring it in when it is useful and multiplies positive impact, with a strict demand for frugality.
In what format do you work?
As sparring partners embedded in your teams for the duration of the engagement. We put our know-how and our time to work to deliver the greatest possible impact in the time available.
Are you in the field?
Yes, we spend half of our time there: to understand contexts, problems and expectations on site, to test offers, products and services, and to facilitate exchanges between partners as a trusted third party. A typical day we love? An interview with a farmer in the morning, a co-construction workshop in the afternoon, a check-in with the executive committee to close the day, and a pizza or a drink with the teams to wrap up.
Where do you work geographically?
We are based in France, but we regularly work on international projects, in English, driven by globally present groups such as Bouygues Bâtiment International, Merck or Michelin.
